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With the advent of the internet, media has transformed the ways in which humans consume information, opinions, and products. No matter which career students choose to pursue, the far reaching power of social media, advertising, and communications will affect their systems of leadership and function. The Future of Media course will help students to garner the skills that will allow them to navigate digital media in a more empowered and informed manner.

The Future of Media

01 The Rise of Digital Media

Students will go through the history of digital media, from the practical extinction of print media to the rise of the digital and social marketing spaces. (Can we get more content here?)

Learning how to be a savvy consumer of news or media has never been harder in the age of the internet. With targeted advertising, fake news, and media manipulation making it harder to tell what reality is, students will be given the skills to better understand their consumption of media and how to separate fact from fiction.

02 Reading the News in a Post-truth World

03 Media and the Masses

With the media generating exorbitant amounts of wealth for billionaires, to overthrowing governments and inciting riots or wars, its powers are indisputable. Understanding who controls the media we consume, who it benefits directly, and how it directly or indirectly influences mass human behaviour is critical to the future of any working industry. 

Understanding how digital media and the internet have changed or impacted global income inequality will trace a path to decoding the balance of power that the internet enables. Does the internet actually create equal digital access, or does it further tip the scale to further inequality? Who does the internet serve?

04 The Internet, Capitalism and Income Inequality

05  Bridging the Income Gap

As part of a skill module, students will study the future of Big Media, and how to leverage its digital media systems to tackle the issue of income inequality.

06 Breaking the Binary

While social media can be considered a tool for accessibility, and space for anyone to voice and share their opinions, how much has it reinforced polarisation? Diving deeper into the ways in which social media can and has influenced social movements, identity based discrimination, and further polarisation of ideologies, students will be made to critically engage in the pitfalls of social media.

07 Social Media for the Woke Workplace

In this skill module, students will learn how to navigate social media communications at the workplace in a woke world. This will mean understanding the power of social media to change existing norms such as discrimination and harrassment at the workplace, the complexities of consumer expectations, and cancel culture. They will learn how to build a positive brand image of an organisation and how to create safe working environments via social media.

08 Social Campaigns and Social Media

Building grassroot, mass campaigns using digital media is the future of marketing and communications. As a part of this skill module, students will learn how to create, design, and execute campaigns that will be successful.

09 The Balancing Scale of Ethics and Media

When leveraging digital marketing and media, the ethical considerations often take a backseat. In this skill module, students will work through systems to use digital media effectively and efficiently at the workplace while simultaneously keeping in mind the balance of ethics and goals.

10 The Future of Advertising

Advertising and campaigning for the future are turning away from systems that thrived in the era of print media, and moving closer to social media marketing through influencers and algorithms. To design these ad campaigns students must understand consumer expectations in the current and future digital world.

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